Listeners are the key to deciding on a whether the talk radio is good or bad. The three major aspects that attract listeners to tune into news radio are entertainment, information and participation. Of the above three aspects, information tops the list when it comes to news talk radio. The host shows should be an information trove, with the host being well equipped with statistics and fact to make the show a success. The radio host has to choose shows that are current and happening. People are always interested in knowing about the current affairs. It can prepare the stage for an argument on a current issue that involves the listeners and the host.
Entertainment is another important part of radio news talk. Listeners always want the presentation to be interesting. It is the responsibility of the host to make the subject attractive to the listeners. The host will find situations where the listener may not agree with their stance. In such cases, the host should be able to respond tactically to the critics without engaging in a heated argument. If they turn whiny, the listeners may lose interest in the show.
Getting the listeners involved in the discussion is also another important aspect of succeeding in news talk radio show. There may be two types of listeners, critics and supporters. The radio host cannot force a person to respond to the questions. They have to strike a good rapport with their listeners and to turn them into loyal listeners. If listeners have confidence in the host and the show they will return for more. They should be given a platform to voice their opinion. If they are happy with all the attention they get, the listeners turn out to repeat listeners. The host needs to listen to the fans and critics alike to promote their participation in the show.