Keeping Your Listeners Glued To Radio News

Radio News

It is common to find Journalists moving around for a story. Journos listen to strangers to weave a story out of the facts. It is an important aspect of the life of a journalist. Readers follow up newspaper stories that were printed hours ago. Even press releases were covered and rewritten. Radio journalists work differently. Any call to the emergency services could turn out to be a great news article. With a booming population of the city, it is possible to find stories everywhere. It does not help to be lazy or careless. Journalists have to keep their eyes and ears open to collect a great story.

News budgets are shrinking, and this has made it vital to connect with the audience. Gathering news that is local, interesting, real and interest without having to spend a dime is no more a dream. Turn to the listener. Get the first-hand opinion from the listeners. It is possible that most of the stories that pass your desk can be the personal experience of a listener. There is nothing wrong in using people who like to listen to you. The present day journalists are using a host of resources to come up with a credible story.

Stories are all over; it is how you perceive and present to the listeners. For instance, news on poor hygiene standards in UK maternity wards may not attract the required attention. But at the same time if the same news is presented in an interactive way, calling upon new moms to share their maternity ward experience and if it is of Third world hygiene standards. Radio jockeys are concerned about the music flow. What they fail to understand is that a listener can offer a great clip that can turn your show into a grand success. If you find such clips, do not hesitate to use it on your show.

Continue Reading